Jill Scherer

Senior Director, Digital Channels at Hotwire

Jill Scherer has extensive work experience in various roles and industries. Jill is currently working at Hotwire as the Senior Director of Digital Channels and previously held the position of Digital Director. Before that, they worked at Zonda as the Director of Strategy. Prior to Zonda, Jill worked at Snap Agency as the Social Media Director. Jill also has experience in the non-profit sector, having worked at Hospitality House Youth Development as the Development Director and Communications & Fundraising Coordinator. Jill's earlier experience includes working at Town Hall Lanes as a Server and at Smile Network International as the Events and Creative Manager, as well as an Intern. Overall, they have a diverse background with expertise in digital channels, strategy, social media, and non-profit development.

Jill Scherer attended the University of Minnesota from 2007 to 2010, where they obtained a BA in Journalism and Mass Communications. During their time at the university, they also pursued an Art Minor. In 2009, they briefly studied at the University of Newcastle, focusing on Communication, Journalism, and Related Programs. Prior to their studies at the University of Minnesota, Jill attended Minnesota State University, Mankato from 2006 to 2007, where they pursued General Studies. In terms of additional certifications, Jill obtained the B2B Marketing Foundations and Leading a Marketing Team certifications from LinkedIn in 2021. In 2020, they also obtained the Google Analytics certification from Google.

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