Kristen Braghi

Kristen Braghi currently serves as Vice President of Market Research and Corporate Strategy at Houghton Mifflin Harcourt since July 2019, where leadership is provided for consumer insights and strategy, advocating for the customer's voice and managing a remote team to drive digital strategy and revenue growth. Previously, Kristen held the position of Director of Market Research at Pearson from March 1999 to July 2019 and served as Account Research Manager at BBDO, overseeing significant account studies in various industries. Additional experience includes roles as Senior Study Director at Market Facts, Inc. and Research Associate at J.D. Power and Associates, with early career experience as Assistant to the Director of Public Relations at IBM. Kristen holds an MBA in Business Administration and Management from Pepperdine Graziadio Business School and a BA in Social Sciences from Rutgers University.