Alida Vargas has extensive experience in sales and marketing, currently serving as Sales and Marketing Regional Leader at Household Solutions HS since March 2020 and as Key Account Manager at Home Products Group since May 2018. Prior roles include Directora de Ventas at Arpro Perú, Key Account Manager at Electrolux, and Jefe de Ventas Canal Moderno at Electroandina Industrial - Indurama. Alida began a professional journey in sales as Jefe de Compras / Retail Account Manager at Intcomex. Educational qualifications include a management training program at INCAE in 2012, a specialization in Direct Marketing and Sales Skills from Universidad Técnica Particular de Loja in 2008, and ongoing studies at Universidad Peruana de Ciencias Aplicadas.