Alex Cho is the President of the Personal Systems business at HP. As head of the $35 billion business, he leads a global technology portfolio spanning PCs, displays and accessories, services, software, and immersive computing.
A 23-year veteran of HP, Alex has served in multiple strategy and operational positions spanning the company’s PC, Printing and Services business in the Americas, Europe and worldwide functions. He most recently served as Vice President and General Manager of HP’s Commercial PC business with worldwide P&L responsibility for commercial notebooks, desktop computing, accessories and displays businesses. The business achieved significant revenue and profit growth under his leadership, re-establishing HP as the world’s number one commercial PC manufacturer. Alex was responsible for building HP’s commercial insight to innovation capability, architecting the vision around HP’s Office of the Future strategy as well as Education and Healthcare initiatives. In addition, he brought deep security knowledge and built differentiated capabilities that have made HP the world’s most secure and manageable PCs.
Over the course of his career, Alex has led HP’s LaserJet Supplies and Installed Base business globally, driving strategy, development and execution for the multi-billion dollar printing supplies category. He has also served as Vice President for LaserJet Printers and Supplies in the Americas region, and worked in Europe managing HP’s Software Management Services category.
Alex holds a B.S. in Industrial Engineering and an M.S. in Engineering and Industrial Management from Stanford University. He is based in Palo Alto, California, with his wife and four children.
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HP, also known as Hewlett Packard, is one of the largest technology companies in America. They offer a product and service portfolio of personal systems, 3D printing solutions, and printers. HP was founded in 1939 by Bill Hewlett and Dave Packard in Palo Alto where their headquarters still operate today. They bonded over the American culture of sound film and later went on to further their understanding in electrical engineering. Built in their garages, an Oscillator was made to test sound equipment and then went on to prepare movie theaters for the screening of popular Disney movie, Fantasia. Today, roughly 80 years later, they provide various technology solutions to small and medium-sized businesses, enterprises, government, and health and education sectors. Within their personal systems category, they sell products such as laptops, desktops, gaming PC's, business laptops, business desktops, and workstations. Their printers and 3D printing solutions group offers products such as home printers, home office & business printers, enterprise printers, scanners, managed print services, and large-format printers. Additional accessories include mice, keyboards, webcams, docks & hubs, bags, and many others. In addition to personal systems and printers, they offer business solutions to their customers such as built-in hardware security, collaboration tools, digital workspaces, industry solutions, business services, consumer services, and retail solutions. They are most known for their laptops, LaserJet and InkJet printers, and the mobile applications that make printing more accessible and user-friendly. More generally, they are unique in the way they scale their products for a broad spectrum of customers.
