Sarah Ruiter

Sarah Ruiter is an experienced professional in software alliance strategy and marketing, currently serving as the Software Alliance Strategy Operations Manager at HP since October 2024. Previously, Sarah held the role of Senior Field Marketing Manager and Marketing Development Manager at Orium, where engagement with retail industry leaders and composable commerce technology partners was a key focus. Earlier career positions include Team Lead and Channel Partner Specialist at Absorb Software, Corporate Account Manager at Softchoice, Digital Sales Executive at MediaEdge Communications, and National Merchandising and Food Services Intern at Holt Renfrew. Sarah Ruiter holds a Bachelor of Commerce in Retail Management from the Ted Rogers School of Retail Management at Toronto Metropolitan University.