Ashwin Karanth

Ashwin Karanth is a seasoned marketing analytics leader with over 14 years of experience, currently serving as the Sr. Manager of Campaign Management & Digital Messaging in the Data & Analytics sector at HSBC since May 2012. Ashwin's expertise includes advanced data-driven marketing strategies, campaign design, and execution, demonstrated through leadership roles during significant projects such as the divestiture of 70% of HSBC US business. Ashwin possesses strong technical competencies in SAS programming, SQL scripting, and various marketing tools, and has successfully bridged the gap between data insights and business strategy across multiple teams. Prior experience includes roles at Infosys as a Data Analyst, where Ashwin specialized in delivering impactful data analysis for a leading mortgage insurance client. Ashwin holds a B-Tech in Computer Science and Engineering from Amrita Vishva Vidyapeetham.