Alexandra West

Alexandra West is a seasoned marketing professional with extensive experience in leadership roles across multiple companies. Currently serving as Marketing Leader at HSTK since January 2022, Alexandra previously held significant positions at GE Appliances, notably as Principal Regional Manager where a 300% increase in Key Account sales was achieved over four years. Alexandra's background also includes key contributions as Senior Area Sales Manager and National Advertising Manager at GE, where successful campaigns and strategic marketing efforts were developed, resulting in product line elevation and brand growth. Earlier roles in online marketing and product management at RR Donnelley & Sons and Azuna showcased a strong ability in digital strategies and cross-functional collaboration. Alexandra holds an MBA from the University of California, Irvine, and a Bachelor's degree in Business Administration from Cardinal Stritch University.