Madison Lavelle

Madison Lavelle is a seasoned sales leader with extensive experience at Hudl, serving as the Director of Competitive Sales since June 2014, where Madison oversees a team of Sales Managers and Representatives, driving initiatives for logo acquisition, retention, and upselling in the high school and large school district markets. Previous roles at Hudl include managing multiple sales teams focused on high school sports growth across the United States and Canada. Madison holds an M.B.A. and a B.S. in Marketing from the University of Nebraska-Lincoln, where Madison was also recognized as a Student-Athlete of the Year. Additional experience includes roles at MindMixer and National Research Corporation, as well as active membership in the Pavilion community for sales and marketing executives.