Marketing and Brand Management

The Marketing and Brand Management team at Hudson's Bay drives the company's strategic marketing initiatives, focusing on enhancing brand presence and customer engagement across various channels. This team develops innovative campaigns, manages digital and retail marketing efforts, and ensures cohesive brand messaging while leveraging consumer insights to optimize loyalty programs and promotional strategies. By collaborating closely with other departments, they aim to elevate the customer experience and maintain Hudson's Bay's legacy as a leader in the retail industry.