Laura Kristin Kraus

Laura Kristin Kraus has a diverse work experience, starting from internships in direct marketing and online marketing at PAYBACK and HelloFresh respectively. Laura Kristin then progressed to roles at Peek & Cloppenburg KG Düsseldorf and L'Oréal as an intern and junior product manager, gaining experience in employer branding and product management. At L'Oréal, they later became a product manager in the Luxe Division. Laura Kristin also worked at the Westfälische Wilhelms-Universität Münster as a student assistant before transitioning to Capgemini Invent, where they held roles as a senior consultant and manager in the Consumer Products & Retail division. Currently, they are serving as a Principal in Omnichannel Management at HUGO BOSS, supporting the EVP Omnichannel in delivering exceptional customer experiences globally.

Laura Kristin Kraus completed their Bachelor of Science (B.Sc.) in Business Administration with a focus on Marketing & Service Management from the Catholic University of Eichstätt-Ingolstadt in 2012. Following this, they pursued a Master of Science (MS) in Business Administration with a specialization in Marketing & Economics at the University of Münster, graduating in 2016. In 2011, they also studied Business Administration with a focus on Marketing & Service Management at Hanken School of Economics. In 2019, Laura obtained a certification as a Professional Scrum Master I (PSM I) from Scrum.org.