Veebha Parmar

Veebha Parmar is an accomplished professional in the fashion merchandising industry, currently serving as Vice President of EMEA Merchandise Management at HUGO BOSS since September 2018. Prior to this role, Veebha held various positions within HUGO BOSS, including Head of Planning EMEA DOS and Planning Team Lead. Veebha's career began in 2000 at John Lewis as a Buyer Admin Assistant, and subsequent roles included Assistant Merchandiser at Overland Group - Caterpillar, Assistant Merchandiser/Buyer at Heavy Construction, and various merchandising positions at Moss Bros Group plc from 2003 to 2018, ultimately advancing to Senior Branch Merchandiser. Veebha holds a Bachelor of Arts degree in Fashion Merchandising from Nottingham Trent University, which was completed in 1999.