Daniela Martínez Leal

Daniela Martínez Leal is an accomplished professional with extensive experience in channel management and purchasing. Currently serving as Channel Manager for Mexico and LATAM at Hunter Fan Company since August 2021, Daniela focuses on product catalog updates, commercial proposals for retail and e-commerce channels, sales forecasting, and client negotiations. Previously, Daniela worked at Organización Soriana as a Senior Buyer for City Club, where responsibilities included supplier sourcing, cost negotiations, product development, and sales strategies. Additionally, Daniela held a Junior Buyer position at the same organization and completed a pricing internship at Multitraslados. Daniela holds a degree in International Trade from Universidad de Monterrey and an MBA from Universidad de Alcalá, alongside several specialized certifications in foreign trade and financial administration.