Jiayi L.

Jiayi L. has a diverse work experience in marketing and public relations. Jiayi started their career as a PR Account Executive at Band Group and then worked as an Arts Marketing Specialist at The Esplanade Co Ltd. Jiayi later joined CIMB as a Marketing Manager, where they were responsible for overseeing marketing efforts for various banking products.

After CIMB, Jiayi joined Huobi Global as the Head of International Media Relations, where they spearheaded overseas marketing and PR for the company. Jiayi was nominated for Best Performer in the department in 2018.

Jiayi then joined iSTOX, a fintech startup, as the Head of Marketing and Public Relations. Jiayi played a crucial role in elevating the company's brand status and reputation through media articles and social media engagement.

Following their experience at iSTOX, they joined Huobi Singapore as the Head of Marketing, Branding, and PR. Jiayi built a team from scratch and led the conceptualization and execution of branding templates, PR strategies, user acquisition campaigns, and social media management.

Currently, Jiayi is working at Huobi Global as the Marketing Lead for Asset and Commercial Center. In this role, they are responsible for marketing activities related to token listing, VIP clients, institutions, and global projects. Jiayi leads a team and collaborates with internal and external stakeholders to support user growth and engagement. Jiayi also oversees strategic partnerships and event support for global events.

Overall, Jiayi L. has a strong background in marketing and PR, with experience working in the crypto, fintech, banking, and arts sectors.

Jiayi L. obtained a Bachelor of Arts (BA) degree in Joint Major in Literature & Sociology from the University at Buffalo in 2005. Prior to that, Jiayi L. earned an Associate of Arts Degree (Singapore Program) from Broward College from 2001 to 2003. In 2022, Jiayi L. completed the Fear Free Pet Sitter Certification Program at Fear Free, specializing in Pet Ownership and Care. Additionally, Jiayi L. obtained a Certificate in Advanced Canine Body Language from The International School for Canine and Psychology and Behaviour. Jiayi L. also completed a Digital Marketing Essentials Course at Equinet Academy in 2022.