François Joly

Director Omnichannel Marketing Analytics at Hurtigruten

François Joly has extensive work experience in various roles related to marketing analytics, digital marketing, and web development. François currently works as the Director of Omnichannel Marketing Analytics at Hurtigruten Group since November 2022. Prior to that, they held positions at AltoVita as the VP of Analytics from May 2021 to May 2022, and as the Digital Marketing & Growth specialist from September 2019 to May 2022.

François also has entrepreneurial experience as the Founder of GOKAM, where they managed a team of contractors and handled various projects such as SEO, data analytics, and technical project management from January 2015 to May 2021. Additionally, they served as an Ecommerce Manager for Images Photo France, overseeing the development and management of websites for second-hand cameras in France from August 2015 to March 2021.

Earlier in their career, François worked in the digital marketing industry at TravelClick, where they held positions such as Digital Marketing Manager, Head of SEO/SEA, and SEO & Product Manager from 2007 to 2015. François also gained experience as a Web Developer at Baobaz Alumni, CrossValue - Nextedia, and CISAC, where they were involved in web development, programming, and usability research.

Overall, François Joly's work experience spans across marketing analytics, digital marketing, entrepreneurship, and web development, showcasing their diverse skill set and expertise in the industry.

François Joly began their education in 2000 at Université Paris-Est Créteil (UPEC) where they studied Mathematics and computer science applied to science (MIAS) until 2002. François then pursued a Master's degree (Bac+5) in Computer Science at ESIEA - École d'Ingénieur·e·s d'un numérique utile from 2002 to 2007. In addition to their formal education, François has obtained several certifications throughout their career to enhance their skills in data analysis, statistics, product analytics, and various digital marketing tools such as Google Analytics, Google Adwords, and Google Tag Manager. These certifications were earned at different institutions including DataCamp, Coursera | Google, Product School, Réseau Abondance, and others.

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Timeline

  • Director Omnichannel Marketing Analytics

    November, 2022 - present

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