Paula Garrido

Paula Garrido has extensive work experience in marketing and brand management. Paula'smost recent role was as a Global Marketing Director Consumables & Instore at Husqvarna Construction Products, where they were responsible for the overall marketing strategy, communication, content development, and launch campaigns for the category. Previously, they worked at BIC as a Nordic Marketing Manager for Stationery & Lighters, where they led a team and set the local marketing strategy and go-to-market plan. Paula also has experience as a Trade Marketing Manager for both Stationery and Lighters at BIC. Before that, they worked at Triumf Glass AB as a Scandinavian Brand Manager, Acting Marketing Manager, Brand Manager, and Marketing Assistant, where they were responsible for various marketing activities including planning and strategy, communication and advertisement, media buying, and product development. Overall, Paula has a strong background in marketing and has achieved notable results in terms of market share growth and brand building.

Paula Garrido completed a Bachelor's degree in Marketing from Tecnológico de Monterrey between 1995 and 1999. In 2000, they obtained a Diploma in Business Studies from London Metropolitan University. Paula then pursued a Master of Science degree in International Business from Handelshögskolan i Göteborg, which they completed between 2002 and 2004.