Karen Cetina

Karen Cetina currently serves as Development National Manager at Hy Cite Enterprises, LLC since November 2021. Previously, Karen held the position of Field Sales Operation National Manager at HEARTLAND MÉXICO from March 2021 to July 2021, managing national field store operations, data analysis, and point of sales strategies. At BROWN FORMAN MEXICO, Karen worked as Regional KAM, focusing on the RTD category between September 2019 and February 2021. Experience also includes roles at CONAGRA BRANDS MEXICO, where responsibilities spanned Shopper Marketing Manager and Business Development Manager positions, and at PEPSICO FOOD MEXICO as Regional Sales Manager. Earlier experience includes a Sales Distributors Manager role at 3M from March 2008 to April 2012. Karen's educational background includes a Bachelor's degree in Marketing from Universidad Simón Bolívar and several advanced diplomas in Coaching, Project Management, and Communication Management from various institutions.