Paid Media Specialist

Why Join HYCU? 

HYCU is the fastest-growing leader in the multi-cloud and SaaS data protection as a service industry. By bringing true SaaS-based data backup and recovery to on-premises, cloud-native, and SaaS IT environments, the company provides unrivaled data protection, migration, disaster recovery, and ransomware protection to thousands of companies worldwide. The company's award-winning R-Cloud platform eliminates complexity, risk, and the high cost of legacy-based solutions, providing data protection simplicity to make it the #1 SaaS Data Protection platform. With an industry leading NPS score of 91, HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com.   

Overview 

Are you passionate about creating l digital demand programs to support our ambitious pipeline growth targets? Do you love to build in a startup environment? Do you thrive in fast-paced environments? 

Our Paid Media Specialist position could be the perfect opportunity for you! 

We are looking for a Paid Media Specialist to join our digital demand generation team. In this role, you'll be responsible for creating, testing, managing, and optimizing paid media campaigns across various platforms. The ideal candidate is a results-driven individual with hands-on experience in Google Ads, LinkedIn Ads, YouTube and Video Advertising, Programmatic Ads, and other digital advertising platforms. Create targeted alignment of these channels with tailored messaging for different stages of the buyer journey to optimize lead generation and brand awareness. You’ll play a crucial role in driving conversions and supporting our global marketing efforts through targeted paid media strategies. 

HYCU is one of the fastest-growing leaders in the multi-cloud Data Protection SaaS industry and those who have a “builders” mentality will thrive here.  

Location:  

• Bangalore, India (Hybrid)

What You’ll Do: 

• Create and manage paid media campaigns across multiple platforms, with a primary initial focus on Google Ads

• Develop and implement targeting strategies for global, regional and specific audiences

• Set up accurate tracking and generate comprehensive reports on campaign performance

• Continuously optimize campaigns to improve conversions and ROI

• Manage and allocate budget across different paid media channels

• Create compelling ad copy and partner with the creative team to develop effective advertising visuals

• Implement and manage retargeting campaigns to re-engage potential customers and upsell/retain current customers

What We’re Looking For: 

• Bachelor’s degree in Marketing, Business, or a related field

• 3-5+ years’ experience in a Paid Media role or similar. Preferably in a B2B SaaS company

• Hands-on experience in advertising platforms such as Google Ads, including campaign creation, management, and optimization

• Familiarity with other paid media platforms such as LinkedIn Ads, display advertising, geo location targeting and retargeting tools

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Experience in setting up conversion tracking and generating performance reports

• Knowledge of best practices in paid search, display, and social media advertising

• Ability to manage multiple campaigns simultaneously and meet deadlines

• Strong communication skills to collaborate with team members and stakeholders

• Proactive approach to campaign optimization and performance improvement

• Basic understanding of SEO principles and how they interact with paid media

It’s Great if You Have:  

• B2B SaaS experience

• Experience within data protection, cloud-native, security, data storage industries

Attributes of a Successful HYCUer in this role: 

• Hungry, self-starter and strategic thinker who thinks outside the box

• Takes responsibility and ownership for driving successful outcomes. You’re results-driven with a winning attitude

• Team player! You have excellent skills to interact with peers, colleagues, cross-functional teams and third parties

• Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation

• Obsessed with being customer-focused – We know our customers and are advocates for their voice and point of view across HYCU

• Intellectual curiosity, always open for continuous learning/growth mindset

• Love and passion for marketing

Who We Are: 

Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.  

  

The following is how we approach each Core Value:   

• Authenticity – To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we’re going to do.

• Grit – To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it’s staying late to help a colleague or customer or finding a better process and making sure it’s communicated cross-functionally. You just have to do it and love it…and never stop trying.

• Empathy – We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don’t live in a constant state of empathy, if we don’t strive to truly put ourselves in another person’s shoes, we cannot truly serve the market.

What We Offer: 
Come work for one of CRN’s “20 Coolest Cloud Storage Companies of the 2024 Cloud 100.” At HYCU you’ll have the opportunity to build your career with a “Visionary” B2B SaaS company from Gartner’s Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical, Dental, Vision, Life Insurance, 401K match, generous time off, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.