Hydrogen Advertising
Rick Peterson has a diverse work experience spanning several industries. Rick co-founded Hydrogen Advertising in 2001 and served as its President from 2008 to 2017. At Hydrogen Advertising, they helped clients accelerate their businesses and provided services such as strategic brand planning, creative development, marketing and media strategy, and digital marketing.
Before their work at Hydrogen Advertising, Rick was involved with the Federation of Gay Games from 1989 to 1994, serving as the founding male co-president. Rick currently works on special projects for the organization.
In 2018, Rick joined GAY GAMES 11 HONG KONG 2023 as a Sponsorship & Partnership Development professional. Rick'srole involves bringing global brands and the Gay Games together to create positive change. Gay Games 11 is expected to be the largest international LGBT+ event in the world in 2022.
Rick also served as a member of the WWU Marketing Advisory Board from 2016 to 2017.
Prior to these roles, Rick worked at Bozell Worldwide/Cf2GS as a Partner & Associate Creative Director, helping grow the agency to one of the largest full-service advertising and direct-marketing agencies in the Pacific Northwest. Rick also worked as an Associate Creative Director at FCB Worldwide, Seattle (formerly Bozell Worldwide and Cf2GS, Inc.). Earlier in their career, they worked at Sharp Hartwig as a Copywriter / Creative Group Head.
Overall, Rick Peterson has a wealth of experience in advertising and marketing, including strategic planning, creative development, and partnership development. In addition, they have made significant contributions to the Federation of Gay Games and has been involved in various advisory roles.
Rick Peterson attended Sehome High School, but no specific years were provided. After graduating from high school, they went on to study at Washington State University from 1969 to 1973. During their time at Washington State University, they obtained a Bachelor of Science degree in Zoology.
After completing their undergraduate degree, Rick Peterson enrolled at the University of Washington in 1977 and graduated in 1978. Rick earned a Bachelor of Arts degree in Communications from the University of Washington.
Hydrogen Advertising
WHAT WE DO: Inspired by the simplest element in the universe, Hydrogen Advertising harnesses the power of simplicity to help local, regional and international advertising clients succeed. HOW WE DO IT: Simple: with strategy, creative, and marketing. Our 3C’s strategic method leads us to a key takeaway that is ownable, relevant and stands out from the competition. Our creative team works closely with clients to get to a message that resonates. And our marketing team makes media dollars go further with the right mix of paid, earned, and owned media along the path to purchase. WHAT MAKES US DIFFERENT: We are a small, nimble, full-service agency packed with industry veterans. We know the ropes. And as a member of Worldwide Partners, we share resources and ideas with 65 independent agencies in 50 countries, giving our clients the power of a large agency, without the large agency overhead. WHAT OTHERS SAY: “The work Hydrogen did is phenomenal—so creative and inspiring. Many things will live for a long time. We have to give Hydrogen full credit for creating our Hardware+Software+People=Insights lockup which inspires Keysight employees internally as well as clearly/quickly communicates our offering.” - Barb Asbury, Ad Manager, Keysight Technologies “On a parallel high-speed path to creating and launching a new brand campaign for us, Hydrogen came through with a hard-driving yet brand appropriate rewards program campaign and executed it across multiple platforms with great results.” –Natanya Anderson, former Senior Marketing Director, 365 by Whole Foods Market “Hydrogen zeroed in on our target audience in a fun and effective manner.” - Tracy Corgiat, VP Marketing and Development, The Polyclinic. READY TO TALK? Reach out via LinkedIn or contact resident Salty Dog and President Tom Scherer directly, at tom@hydrogenadvertising.com.