Dana Francksen

Head Of Marketing Food Ingredients Division Stern Wywiol Group at Hydrosol

Dana Francksen has a diverse work experience in marketing and sales roles. From 2021 to 2022, they worked as the Head of Marketing and Sales at TDJ Stadtgärtner GmbH, where they were responsible for budget, revenue, and growth. Their responsibilities included developing and implementing marketing and sales strategies, project management for new product launches, team leadership and development, branding, and contract negotiations with customers and partners.

Prior to this, from 2005 to 2021, Dana held various roles at ALLTEC GmbH | FOBA Laser Marking + Engraving. Dana started as the Manager Marketing Communications and then became the Global Director Marketing. In these positions, they were responsible for global marketing strategies, brand communication, team leadership, customer acquisition and lead generation, tele-marketing, event planning and implementation, and the introduction of transformative marketing practices. Dana also managed product launch campaigns, implemented marketing tools for increased efficiency and lead generation, and conducted market surveys and customer surveys.

In 2022, Dana also worked in marketing roles at various companies including Stern-Wywiol Gruppe, DeutscheBack, Mühlenchemie, Planteneers, Hydrosol, SternEnzym, OlbrichtArom, and SternVitamin, where they held the position of Head of Marketing in the Food Ingredients Division of the Stern Wywiol Group.

Dana Francksen attended the Universität Rostock from 1996 to 2002, where they obtained a Magistra Artium (M.A.) degree in Germanistik (Hons), English Language and Literature, and Educational Sciences. Dana also earned a Master of Arts (M.A.) degree from the same institution during the same period, although the specific field of study is not stated.

In terms of additional certifications, Dana obtained various qualifications throughout their career. These include Maximizing Leadership Performance from the Danaher Corporation in September 2019, Situational Leadership II from The Ken Blanchard Companies in July 2017, Leadership Essentials from the Danaher Corporation in October 2015, ADC Seminar Social Media from Art Directors Club (ADC) in November 2014, Suchmaschinenmarketing/Google AdWords, Suchmaschinenoptimierung, and Website-Optimierung/Usability from Textakademie GmbH in April 2010, Value Selling from the Danaher Corporation in August 2009, VOC - Voice of the Customer Boot Camp/Kaizen und Focus Module "Interview" from the Danaher Corporation in March 2009, and VOC - Voice of the Customer from the Danaher Corporation in February 2006.

Overall, Dana Francksen has a diverse education background with a focus on Germanistik, English Language and Literature, and Educational Sciences, along with additional certifications in leadership, marketing, and customer service.

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Timeline

  • Head Of Marketing Food Ingredients Division Stern Wywiol Group

    November, 2022 - present