Lydia Li

Lydia Li is an experienced global product marketing manager currently at Hygiena, specializing in go-to-market strategy and digital marketing optimization. With a track record of tripling lead conversion rates in a short timeframe, Lydia has also held various positions in product marketing, demand generation, and growth marketing across organizations such as Vida Health, Student Medicover, and WeBridge Consulting. Lydia's expertise encompasses multi-channel marketing campaigns, buyer persona development, and the use of marketing automation tools like Salesforce and HubSpot. Holding a Master of Arts in Digital Communication from The Johns Hopkins University and a Bachelor of Arts in Communication and Economics from the University of California, Davis, Lydia combines strong analytical skills with creative storytelling to drive brand success and revenue growth.