Becca Toth

AVP, Marketing at Hyland

Becca Toth is the AVP of Marketing at Hyland. Becca has over 15 years of experience in marketing, with a focus on product and corporate marketing. Prior to joining Hyland, Becca was the Director of Marketing at IQS, where they executed marketing plans that articulated the value of the software product in a compelling and engaging manner. Becca has a proven track record in developing marketing collateral and communications materials, including brochures, newsletters, direct mail/email campaigns, etc. Becca has also administered marketing automation efforts including supervision of website design and maintenance. Becca is a strategic thinker who has developed and enhanced product positioning and collateral materials for introduction into market. Becca has also managed AR and PR plans. Becca is a data-driven marketer who monitors and reports on ROI metrics related to cost per lead, conversion metrics, and overall ROI. Becca is also experienced in defining, negotiating and managing external vendor relationships and partnerships.

Becca Toth has a Master of Arts in Criminology and Pre-Law from Kent State University, and a Bachelor of Science in Business, Pre-Law Studies, and Criminology from Bowling Green State University. Becca is certified by Scrum.org as a Professional Scrum Master I, by CompTIA as a CDIA+, and by AIIM International as an ECMp.

Some of their coworkers include Marc Mcnabb - AVP, Marketing Strategy & Operations. Their manager is Drew Chapin, VP, Chief Marketing Officer.

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Timeline

  • AVP, Marketing

    Current role

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