Luana Paranhos

Luana Paranhos is a highly experienced marketing professional with a focus on consumer health and pharmaceutical sectors. Currently serving as Diretora de Marketing at Hypera since February 2018, Luana oversees a significant portfolio in analgesics and anti-cold products. Luana's prior roles include strategic and financial leadership positions at Hypermarcas S/A, where Luana was instrumental in budgeting and marketing strategy, as well as management positions at Johnson & Johnson and Roland Berger, contributing to market planning and business development projects. Luana holds an MBA from INSEAD and degrees in Economics from Universidade Estadual de Campinas and the Berlin School of Economics and Law.