Reno Davis-Yue

Chief Brand Architect & Seniior Advisor To The Booard at HYPERS

Reno Davis-Yue has a diverse work experience spanning various industries and roles. Reno is currently working at HYPERS智能 as the SVP of Brand, Innovation, and Digital Transformation, where they lead the exploration of big data contextualization and advises the leadership team on business strategy and partnerships. Previously, they worked at Kering as a Principal Consultant, focusing on marketing innovation and digital transformation. Prior to that, they were involved in the Calgary Olympic Project at the City of Calgary and served as the Director of Advertising, Branding, and Digital Marketing at GE. Reno also held the position of Project Manager in Integrated Marketing & Communications at Kerry Properties Limited. Additionally, they have experience as a Guest Lecturer in the Master of Business Administration program at East China University of Science and Technology. Earlier in their career, they held various positions at MIG, including Head of Strategic Planning and Director of Brand Marketing. Reno started their career as the Assistant to the President and Director of BD at CIIC, where they played a significant role in contract negotiations and the establishment of a subsidiary company.

Reno Davis-Yue began their education in 1997 by enrolling at PSU, where they pursued a Bachelor of Arts degree. Reno successfully completed their undergraduate studies in 2001. Afterward, in 2009, Reno Davis-Yue attended the Istituto Europeo di Design, where they specialized in Marketing Management and obtained a Masters in Luxury Marketing Management degree by 2010.

In 2014, Reno Davis-Yue furthered their education at the Berlin School of Creative Leadership, participating in the Cannes Creative Leadership Program. The program lasted until 2015 but did not result in a specific degree.

In addition to their formal education, Reno Davis-Yue has achieved two certifications from Section4. In April 2021, they became a Section4 Certified Platform Strategist, followed by obtaining the Section4 Certified Product Strategist certification in May 2021.

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  • Chief Brand Architect & Seniior Advisor To The Booard

    August, 2018 - present

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