Rossy MacEda

Rosa Maceda is an experienced marketing and communications professional with a strong background in demand generation and corporate communications. Currently serving as the Regional Demand Generation Channel Manager at Hypertherm Associates since April 2015, Rosa has successfully partnered with various divisions to develop an Account-Based Marketing plan and has executed comprehensive joint marketing programs with partners. Prior to this role, Rosa worked as Marketing Program Manager at Hypertherm Associates and held key positions at Grupo Industrial Monclova, where a corporate communication strategy for 13 companies was devised, and at Praxair, Inc., where diversity and inclusion programs were implemented. Rosa's academic background includes a Master's degree in Knowledge Management and a Bachelor's degree in Communication from Tecnológico de Monterrey.