Ricardo Lopez-Cediel Fernández

Ricardo Lopez-Cediel Fernández is an accomplished business leader with extensive experience in commercial activities, P&L management, and strategic project implementation across various industries. Currently serving as Head of Major Accounts (Iberia) and Director of Partner Integration & Projects for Hyster-Yale Materials Handling, Ricardo is responsible for developing integration strategies and enhancing sales processes within the EMEA region. Previously, as Area Business Director for Southern Europe, Ricardo managed a €200 million revenue stream and led a matrix organization across four countries. With a background in commercial management and team leadership in companies such as Nuuk Mobility Solutions and General de Alquiler de Maquinaria, S.A., Ricardo possesses strong skills in strategic analysis, consultative sales, and performance improvement. Educational achievements include an MBA from IESE Business School and degrees in Economics and Business, as well as Law from Universidad Pontificia Comillas.