Ruby Ikei

Senior Group Manager, Big Data, Governance & Monetization at Hyundai Motor America

Ruby Ikei is an accomplished professional with extensive experience in data analytics and management across several leading companies. Currently serving as a Senior Group Manager at Hyundai Motor America, Ruby oversees Big Data, Governance, and Monetization efforts. Previous roles include Associate Director of Database Marketing at AT&T, where Ruby managed a team of analysts and monitored marketing campaigns, and Senior Manager positions in Business Analytics at DIRECTV, focusing on direct mail effectiveness. Ruby's career began at Dish Network and UC Irvine, contributing to advanced analytics and database management, with a solid academic background including an MA in Spanish American Literature from UC Santa Barbara and a BA in Anthropology and Spanish from UC Irvine.

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