I-AM
Sedef Sener's work experience includes being a Partner and Managing Director of Construct at I-AM where they led concept designs for global brands and ensured the success of new customer experience designs. SEDEF also worked as a Trade Marketing Director at AVEA, managing a team of 80 people and creating retail designs for sales points. Sedef was a Franchising Director at SMILE Telecoms Holdings and held various roles at Turkcell, including Mobile Marketing Manager and Trade Marketing Manager. SEDEF also worked as an Account Director at Ogilvy Istanbul.
SEDEF SENER attended Özel Saint Benoît Fransız Lisesi from 1981 to 1989, studying Mathematics. From 1989 to 1994, they studied Sociology at Boğaziçi University.
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I-AM
I-AM create People Inspired Experiences. More than simply understanding the target audience, all our creative work is driven by real customer insight. We have an in-house research and trends team that are central to the way we work. We’re fascinated by people – how they think, act, react and buy and we believe that our People Inspired approach helps us design brand experiences that resonate with consumers on a more emotive level. This approach ensures that we never lose sight of the customer’s wants and needs, right through the process, not just at the start of a project. The owners of I-AM are all practising designers and lead every major project. This approach reflects our belief that design is not just a business, but a vocation. Our success has been led by teamwork across all levels in the company, with directors actively involved in the strategy, creation and delivery of projects. This approach has been fundamental to our success over the last 20 years, not just building a business but an international family of like-minded people who enjoy each other’s company and share a similar ethos. We have assembled some of the best creative minds from across the globe including brand consultants, architects, interior designers, service designers and UX specialists. We are in our element when these virtual and physical worlds collide.