Vaidehi Thakkar is a skilled digital marketing executive at ICAAL since January 2024, specializing in managing home improvement accounts in the UK through traffic-led SEO, PPC, and social media strategies. Previous experience includes volunteer work as a digital content developer for Forward Leeds, and a senior copywriter and creative strategist at Good Old Delight, where Vaidehi led impactful campaigns for prominent brands. Vaidehi also interned at Scarecrow M&C Saatchi, crafting ideas for various clients, and has a background in social media marketing and filmmaking. With an MA in Digital Media from the University of Winchester and a Bachelor's in Mass Media from the University of Mumbai, Vaidehi has a solid foundation in advertising and branding.
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