Zhixin Yang

Zhixin Yang is a Digital Marketing Executive at ICAAL since February 2023, bringing valuable experience from previous roles including Retail Assistant at Primark and Community Outreach and Media Assistant at Touch Network CIC where strategic development for funding and awareness was a focus. In previous positions at the University of Southampton, Zhixin engaged with students during career events and contributed to improving university experiences through participation in a Student Co-Design Panel. Prior digital marketing expertise was gained as a Digital Marketing Specialist at 重庆条条是道广告有限公司, focusing on content production for the Douyin platform and monitoring key performance metrics. Zhixin holds a Master of Arts in Global Branding and Advertising from the University of Southampton and a Bachelor's degree in Marketing from Chongqing Technology and Business University.