Frans Melenhorst is the Founder/Managing Director of Adapt Clear Value. With a background in data strategy, data science, web analytics, and customer data management, Frans has extensive experience in customer strategy execution and CRM platform deployment. Frans has also played pivotal roles in various companies such as i-spark, Shopping Awards, and Staycity Group, focusing on customer data management, loyalty programs, and new projects. Frans's expertise lies in understanding and exceeding customer expectations through data-driven approaches.
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