Ruwaidah Sheikh

Ruwaidah Sheikh is an experienced professional in the fields of content creation and branding, currently serving as a Senior Editor and Senior Brand Executive at I.T since July 2021. Prior roles include Fashion & Lifestyle Writer at Lane Crawford from January 2020 to June 2021, and Senior Web Content Strategist at Nykaa.com from October 2018 to October 2019. Ruwaidah's career began with a role in content QA at bigbasket.com from July 2016 to July 2018, followed by a position as a Content Writer at InfoCognitio from June 2015 to June 2016. An early experience as an Account Executive in Advertising at Inter Publicity Pvt. Ltd was held from August 2014 to December 2014. Ruwaidah holds a Bachelor of Arts degree in History, Journalism, and Travel and Tourism from Mount Carmel College, completed between 2011 and 2014.