Shana Salyer

Shana Salyer currently serves as the Director of Product Marketing at i2c Inc., where responsibilities include defining and implementing go-to-market strategies, leading content creation, conducting market research, and supporting product positioning efforts. With a rich history in product marketing, Shana has held significant roles at Billtrust and Cardlytics, driving marketing initiatives and revenue growth. As the owner of Primal Phire Wellness, Shana guides women professionals toward health and offers corporate wellness programs. Membership in organizations such as GTM Alliance and Product Marketing Alliance reflects a commitment to industry collaboration. Educational credentials include an MBA from Empire State University and a B.A. in Multimedia Communications from Marist College.