Mihailo Ponjavic has extensive experience in leadership and strategic roles within the fields of eCommerce, sales, and digital transformation, currently serving as a Member of the IAB Europe Retail Media Committee since January 2024. Previously, Mihailo held the position of General Manager at ePonuda, where responsibilities included overseeing operations and enhancing customer engagement through a B2C communication framework. As Chief eCommerce Officer at Tehnomanija, Mihailo led the optimization of eCommerce operations and improved profitability through strategic changes in Return on Ad Spend. Other notable roles include Chief Revenue Officer at Euronews Serbia, CEO of Super Kartica, and Sales Director at Ringier Axel Springer. Mihailo's educational background includes a Bachelor of Economics from The College of Academic Studies Dositej.