IAB Europe
Yara Daher is an accomplished business professional with extensive experience in sales, client success, and strategic partnerships. Currently serving as IAB Europe Retail Media Advisor since September 2023 and as a Partner and Co-founder at Colosseum Strategy since February 2024, Yara has previously held leadership roles including VP of Sales and Client Success at Symbiosys and Vice President of Strategic Partnerships at MikMak. Notably, Yara was a Regional Managing Director at Criteo and VP at HookLogic prior to Criteo's acquisition. Additional experience includes a Chief of Staff position at Fusion and consultancy at Booz & Company. Yara holds an MBA in Finance and Management from Columbia Business School and a degree from the University of Southern California.
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IAB Europe
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business tothrive in the European market.