Parris Downey

Parris Downey is a seasoned professional in the digital media and advertising sectors, currently serving as a member of the Advertising Standards Complaints Board, focusing on non-broadcast media since August 2016. Downey is also the Co-Chair of the Interactive Advertising Bureau NZ pDOOH Steering Committee and is an Advisory Board Member and Head of Digital at Go Media NZ, where the emphasis is on advancing data-driven and programmatic digital out-of-home (DOOH) advertising. Previous roles include Performance Director at Hearts & Science, General Manager for Yango in New Zealand, and Head of Programmatic NZ at Mi9, demonstrating a robust background in strategic direction and programmatic media. Downey founded Digitalent Limited, offering digital strategy and project management services, and has contributed to various notable brands across different capacities. Education includes a BA in Organisational Management from The University of Auckland and a certificate in Computer Programming.