Mariya Chernitskaya

Mariya Chernitskaya is a seasoned marketing professional with extensive experience in the digital marketing and advertising sectors. Since September 2018, Mariya has served as a Board Member for Cốc Cốc, focusing on communication with global advertising groups and marketing strategy. As Vice President and Board Member at IAB since October 2014, Mariya has played a pivotal role in establishing tender standards in performance marketing and engaging with leading Russian advertisers. Additionally, as Owner and President of iConText, a digital marketing group founded in 2002 that has grown to include six companies and generated over $100 million in yearly turnover, Mariya has successfully managed 250 employees and recruited major clients such as Sberbank and L'Óreal. Early career roles included Marketing Director positions at Lycos Europe, Headhunter Group, and Mail.ru Group. Mariya holds a Bachelor of Arts degree from Saint Petersburg State University and a Master’s degree from the University at Albany.