Elif Ketencioglu

Elif Ketencioglu, PhD, possesses extensive experience in strategic management and customer analytics across various leading organizations. Currently serving as Executive Manager for Customer and Marketing Measurement, Strategic Response, and Customer Health at IAG, Elif previously held key positions at Vodafone Australia as a Strategy Manager and at Optus as a Strategy Analyst. Elif also contributed to human resources as an HR Specialist for Technology during a secondment at Vodafone. In academia, Elif served as a Lecturer at both The University of Sydney Business School and the University of New South Wales. Elif earned a PhD in Behavioural Strategy from the University of Sydney and an MBA in Strategy from Purdue University.