Nick Dawson

Category Lead - Marketing (media, Creative, Research & Insight, Ife) at IAG

Nick Dawson is an accomplished professional in the media and marketing sectors, currently serving as Category Lead - Marketing at International Airlines Group since June 2022. Prior experience includes roles as Senior Buyer - Procurement Media Specialist at Dentsu and Commercial Director for OOH at Amplifi Global, complemented by significant positions at Posterscope International, Exterion Media, PSI Advertising, Mediakeys, Cheil Communications, and Publicis. Nick has a strong track record of driving revenue growth through innovative pricing strategies and yield management, evidenced by a substantial revenue increase achieved at PSI Advertising. Academic qualifications include a Master of Arts in International Business Studies from The Open University and a Master of Arts in Finance and Financial Management Services from Rennes School of Business.

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