Ian Macleod Distillers Ltd
Kerrie Bennett is an experienced marketing professional specializing in on trade marketing and brand activation, currently serving as the On Trade Marketing and Brand Activation Lead at Ian Macleod Distillers Ltd since May 2021. With a proven track record at The HEINEKEN Company from 2011 to 2021, Kerrie held various roles including Category & Trade Marketing Manager, where leadership of a talented team focused on trade marketing strategies for various market segments was key. Prior roles included Customer Marketing Manager and Activity Planning and Implementation Manager, showcasing strong commercial leadership and strategic execution skills. Kerrie began a career in trade marketing at WaverleyTBS, and holds a Bachelor of Arts (BA) Hons in Business from Queen Margaret University.
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Ian Macleod Distillers Ltd
We are privileged to remain one of the most widely respected Scottish independent family firms in the spirits industry, with four generations of expertise. Like a lot of successful family businesses, our story began with someone pouring heart & soul into something they believed passionately in. Our founder, Leonard Russell Snr, pushed at the very limits of his craft, quickly became known for whisky of exacting standards. Of course, when you make whisky that good, you soon attract interest from those with a similar appreciation for the finer things in life. Decades on, our family has grown. Today we have an enviable portfolio of much-loved world-class premium Scotch whisky, gin, & other spirits. Each may look and taste very different yet is crafted with the same undeniable passion & commitment to quality. Our independence gives us freedom to make our own decisions. Whether steadfastly respecting & honouring the unhurried traditions of the past, or fully embracing bold & innovative methods & exciting flavour combinations. At the heart of our brands, products & experiences, are our people. We all have stories. They make us who we are. They are our past, our present & our future. Ours humbly begins with family, following four generations of passion for craftsmanship, innovation & quality… without compromise. Steeped in tradition & heritage, but unafraid of evolution, we are all kindred spirits thriving in a constantly evolving, exciting & passionate environment, driven by both individual & team successes. By providing a platform for personal growth, we enable our people to really make their mark. As a family owned company, we are strong believers in looking after our people. After all, everyone should have a workplace that they can call home. Santa hat image by <a href="https://www.freepik.com/free-vector/santa-claus-cartoon-hat_761053.htm#query=santa%20hat%20png&position=1&from_view=keyword&track=ais&uuid=1e830517-2034-42a2-a584-3a4cda17a242">Freepik</a>