Caroline Petersson

Caroline Petersson is an experienced marketing professional with a diverse background in digital and content marketing, currently serving as Marketing Manager at iBanFirst since March 2023. Previously, Caroline held roles including Content Marketing Lead at Biller, where responsibilities included managing content creation across various channels, and Marketing Manager at Buzzbar, overseeing B2B lead generation and managing client accounts. Additional roles included Digital Marketing Manager at Sifted, where strategic digital marketing initiatives were developed, and Marketing Manager positions at Psigma Investment Management and Adatis, focusing on lead generation strategies and event marketing. Early career experience includes content creation at Klarna and marketing coordination at Bygghemma Group. Caroline holds a BSc in Management from the University of Warwick and has a strong educational foundation in business and economics.