Ibec
Sarah-Jane Willoughby is an experienced marketing professional currently serving as the Head of Marketing and Sponsorship at Ibec since February 2014. In this role, Sarah-Jane manages profit and loss for flagship events, oversees sponsorship strategy, and develops digital and marketing plans, as well as advertising campaigns and membership recruitment efforts. Previous experience includes serving as the Marketing Communications Manager at Deloitte Ireland, where Sarah-Jane managed the Digital Transformation project, and roles at Microsoft and Verizon Business, where responsibilities encompassed brand management, thought leadership, and global marketing communications. Sarah-Jane's early career included a Channel Marketing Manager position at MCI-WorldCom, focusing on customer engagement in the French market. Education includes a BA Honours International Marketing Degree from Portobello Business College in Dublin.
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Ibec
Ibec is Ireland’s largest lobby and business representative group. Our purpose is to help build a better, sustainable future by influencing, supporting and delivering for business success. With over 270 employees, Ibec engages with key stakeholders in Ireland and internationally through our six regional offices and our Brussels office, along with an extensive international network in the UK and US. Ibec positions are shaped by our diverse membership, which range from small to large, domestic to multinational and our 40 trade associations cover a wide range of industry sectors. Ibec members employ over 70% of the private sector workforce in Ireland. As well as lobbying, Ibec provides a wide range of professional services and management training to members on all aspects of human resource management, occupational health and safety, employee relations and employment law. For more information on joining Ibec and our membership package, please visit https://www.ibec.ie/join or call us on 1890 546 546.