Hannah Whiteside, MBA, currently serves as a Senior Program Leader for Software Pricing and Packaging Transformation at IBM, where responsibilities include leading strategic initiatives to enhance SaaS product marketability and adoption. Previously, Hannah held the position of Senior Director of Corporate Digital Transformation at both IBM and HashiCorp, driving significant technology integration and consumption-driven sales model implementations. Additional experience includes consulting roles at Capital One and VMware, focusing on change management strategies, as well as a successful tenure at Pendo.io, where market leadership was established for a new technology solution. Earlier career milestones include management roles at Charles Schwab and Salesforce, as well as consulting in change management practices at Ketchum Change and cultural transformation initiatives at Yahoo. Educational credentials include an MBA from Pepperdine University with a focus on Leadership and Organizational Change.
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