Jen Knecht

Jen Knecht serves as the Vice President of Client Engagement at IBM since December 2010, leading integrated teams to enhance client experiences, drive pipeline generation, and foster loyalty. Previously, Jen held titles including Vice President of Communications for IBM Global Markets and IBM Services, where Jen set the global communications strategy for a significant $48 billion business. Additional roles include directing marketing for the notable partnership with Apple, launching IBM's business design brand, and managing mobile enterprise marketing initiatives. Prior to IBM, Jen worked at Weber Shandwick Worldwide and Greenough Communications, and holds a Bachelor of Arts in English and Communications from the University of Massachusetts Amherst.