Sarah Villavicencio

Sarah Villavicencio, MBA, is an accomplished Senior Product Marketing Manager at IBM, with extensive expertise in product marketing, content strategy, and community engagement within the tech industry. Since January 2014, Sarah has held multiple senior-level roles, including leading initiatives for IBM X-Force and Cyber Strategy & Risk, managing significant events like the TRIRIGA Academy, and serving as a content strategist for the Watson Internet of Things and Blockchain divisions. Additionally, Sarah has contributed to the content marketing landscape as Executive Director of Boston Content and has experience in various marketing roles at Travelzoo, Hasbro, and GE Aviation. Sarah holds an MBA in Marketing from Northeastern University and a Bachelor of Science in Business Administration from Saint Michael's College.