Brooke O'Brien

Brooke O'Brien has a diverse range of work experience, spanning various roles and industries. Brooke is currently working at Ibotta, Inc. as the Head of Brand Paid Media. Prior to this, they served as the Head of App User Acquisition & Paid Media and Senior Marketing Manager - Growth at the same company. Brooke successfully led the User Acquisition team and was responsible for defining strategies to acquire new users for Ibotta's app and browser extension. Brooke also worked as a Senior Marketing Associate, managing social media marketing strategies for acquisition.

Before joining Ibotta, Brooke was a Marketing Manager and Associate Marketing Manager at Health eCareers, where they developed acquisition and retention strategies for healthcare professionals. Brooke also served as a Marketing Coordinator at the company. Prior to that, they worked as a Content Manager at Vertivine Digital Marketing and as a Community Manager at Karsh Hagan Advertising Agency.

Brooke began their career as a Brand Manager at Blooming Footprint and also worked as a Digital Marketing Consultant as a freelancer. Brooke gained experience as a Public Relations Intern at The Fresh Ideas Group and as an Account Management Intern at Victors & Spoils. Before that, they worked as a Project Manager for Brand Development and Marketing and Public Relations Intern at Lovelight Communication. Brooke started their professional journey as the Vice President of Marketing at Alpha Phi International Fraternity.

Throughout their career, Brooke has demonstrated their expertise in developing marketing strategies, managing social media campaigns, optimizing user acquisition, executing marketing campaigns, and improving user experience.

Brooke O'Brien attended the University of Colorado Boulder from 2008 to 2012, where they obtained a Bachelor of Arts (B.A.) degree from the School of Journalism and Mass Communication with a focus on advertising. In addition to their degree, they also earned a Digital Media Certificate from the University of Colorado Boulder in May 2012, as well as an International Media Certificate from the University of Colorado in the same month and year.