Alejandro Martínez Frausto

Alejandro Martínez Frausto is an experienced marketing and sales professional with a focus on destination marketing, branding, and strategic partnerships. Currently serving as the Sales and Marketing Director for IBS Software and as the Founder and Managing Director of Balmor Travel, Alejandro specializes in creating bespoke marketing strategies that enhance the presence of distinct destinations. Previous roles include leading destination marketing and partnerships for Hilton in Latin America, managing marketing strategies for Aeroméxico, and directing content and digital marketing at NOVICKRAIS. Alejandro holds a Master's degree in Marketing from New York University and a specialized degree in Communication from Universidad Iberoamericana in Ciudad de México.