Sofia Dunemann

Sofia Dunemann is a seasoned professional in UX research and design, currently serving as a UX Researcher at Matsmart Scandinavia AB since May 2022. Previously, Sofia held the role of UX Designer at Skånska Byggvaror AB and worked at Telenor Sweden as a Conversion Manager, where efforts were focused on improving digital customer experiences through A/B testing and optimizing proposals. Other notable positions include UX Researcher at LEEROY GROUP AB and Campaign Manager at MatchAds, where Sofia developed digital marketing strategies and optimized campaigns. Early career experience includes roles as an E-Commerce Specialist and Online Marketing Manager, coupled with tourist informant and sales experience at Göteborg & Co Träffpunkt AB. Sofia holds a Master of Science degree in Business Administration with a focus on marketing and communication from the University of Gothenburg and the University of North Carolina at Greensboro, along with a Bachelor’s degree in Social Science in Marketing from Växjö University.