Staffan Baer

Staffan Baer is a seasoned professional with extensive experience in digital development and business strategy. Currently serving as the Head of Retail Media and Digital Development Lead at ICA Gruppen since February 2022, Staffan previously held key positions such as Head of Audience & Technology at IPG Mediabrands and Chief Digital Officer at Reprisedigital. Staffan's work has focused on digital transformation, innovation, and data management, with a proven track record in developing new digital services and strategies that demonstrate significant monetary and strategic value. Educational background includes degrees from KTH Royal Institute of Technology and Stockholm University, covering fields such as entrepreneurship, project management, and communication science.