Ulrica Haraldsson

Ulrica Haraldsson is an experienced professional with a diverse background in management, marketing, and project coordination. Since October 2013, Ulrica has served as People and Team Manager at ICA Gruppen, focusing on optimizing team delivery capabilities and fostering continuous learning and development. Previously, Ulrica held key roles such as Redaktionsansvarig and Projektledare within ICA Reklam, contributing to strategic content planning and leading tactical development projects. Prior experience includes Nordic Marketing Coordinator at Paramount Home Entertainment, where Ulrica managed marketing campaigns across Scandinavia, and various roles in retail and fitness training. Educational qualifications include courses in Copywriting, Leadership, and Change Management from notable institutions, complemented by a foundational education in Commerce.