Alexander Karpf currently serves as Country Manager at ICANIWILL AB since October 2024. Prior to this role, Alexander was the Senior Key-Account-Manager for Corporate Fitness at RSG Group from February 2022 to September 2024. Previous experience includes working as an Area Sales Representative at Vitamin Well Group, an Area General Manager at FIT/ONE, and a Vertriebsmitarbeiter at Sport-Tiedje GmbH, specializing in B2B sales and customer network development. Additionally, Alexander held the position of Deputy Manager at Jim + Jimmy, focusing on conceptual and strategic development of offerings, sales management, and increasing upselling opportunities. Alexander began a career in fitness as a fitness trainer and dual student at Medi3 while earning a Master of Arts in Health Management and Sales from Deutsche Hochschule für Prävention und Gesundheitsmanagement.